Following hints from Federal Reserve Chair Jerome Powell that interest rate cuts could begin as early as September, market analysts are forecasting a significant shift in sector performance. Experts expect a “rate-cut bounce” to favor sectors that are sensitive to economic cycles, while traditionally defensive sectors may lose their appeal. This anticipated rotation reflects growing investor confidence in a soft landing and a potential reacceleration of the U.S. economy.

The Winners: Cyclical Sectors Poised for a Rally
The biggest beneficiaries of lower interest rates are expected to be the financials, consumer discretionary, and energy sectors.
- Financials: Lower interest rates are a mixed bag for banks, as they can narrow the profit margin between what banks charge for loans and what they pay on deposits. However, analysts believe this will be offset by a surge in lending demand. Lower rates make mortgages, auto loans, and business financing more affordable, which is expected to drive higher loan volumes and fee income for financial institutions.
- Consumer Discretionary: This sector, which includes everything from retail and travel to restaurants and entertainment, is directly tied to consumer spending. A rate cut effectively puts more money in consumers’ pockets by reducing borrowing costs on credit cards, car loans, and home equity lines. This increased disposable income is expected to fuel spending on non-essential goods and services, giving a powerful boost to companies in this sector.
- Energy: The energy sector’s performance is closely tied to global economic activity. With lower borrowing costs stimulating the economy, analysts predict increased industrial activity and consumer demand, which would drive up the price and consumption of oil and gas. This cyclical nature makes energy stocks a prime candidate for a rally in an environment of economic reacceleration.
The Losers: Defensive Sectors Under Pressure
Conversely, sectors that have been a safe haven for investors during periods of economic uncertainty are now expected to underperform. Healthcare and consumer staples have been over-weighted in many portfolios as investors sought shelter from high inflation and recession fears.
- Healthcare and Consumer Staples: These are considered defensive sectors because people will always need medicine, groceries, and household essentials, regardless of the economic climate. Their revenues are stable and predictable. However, in an environment of easing rates and renewed economic growth, investors typically rotate out of these low-volatility sectors in favor of high-growth, cyclical stocks that can deliver higher returns. As a result, the outperformance seen in these sectors over the past year may come to an end.
Historically, periods of rate cuts have generally coincided with strong performance in cyclical sectors and a broader market rally, with analysts like Jill Carey Hall of Bank of America and others noting that small-cap stocks are especially sensitive to these changes. The market has already priced in a high probability of a September rate cut, and the next few months could determine whether these sectors live up to the hype or if economic headwinds prove to be too strong to overcome.



